As we enter a brand new decade, we see the emergence of India as a resurgent, vibrant & self-confident nation. The Indians riding this emergent wave are forward looking and carry aspirations like never before. A farmer from Karnataka saves money to be able to impart education in english medium to atleast one of his sons so that his son can get if not much, atleast a job in Bangalore’s BPO. And indeed, India has seen unprecedented job opportunities in the last decade. Today, top IT companies are recruiting engineers from towns as small as Ichalkarnangi & Satara from Maharashtra. The wave is thus inclusive.
The new Indian Consumer says: I want it all..! Let that be about the increasing number of multiple mobile sim holders or about the new product categories entering Indian markets. Hand sanitizers, nutritious foods like oats were never in the consumer’s shopping basket a while back. Lifestyle products have flooded our markets.
India has not only been a hot destination for foreign investment, but India itself has made highest global impact through mergers & acquisitions, in proportion to its GDP. Not only an Indian consumer but Indian businessmen too are riding the wave. Indian business today is witnessing increased professionalism in its conduct & governance. The entrepreneurial zeal of ordinary Indians is at a high with tech startups sprawling across regions and challenging industry giants. Micromax Informatics, for example, was just another mobile handset when it was launched and today it is India’s largest mobile company with valuation of over $1billion and all this in just a matter of three years !
Smart Phones or social networking sites, we are there to grab all the opportunities to get connected. Facebook and Twitter have over million users in India. Twitter is so popular with Indian celebs and their fans that we even went on to have a Twitter Minister (Mr. Shashi Tharoor :)
So, with the dawn of this new decade, we the Indians give only one message to the world….
The new Indian Consumer says: I want it all..! Let that be about the increasing number of multiple mobile sim holders or about the new product categories entering Indian markets. Hand sanitizers, nutritious foods like oats were never in the consumer’s shopping basket a while back. Lifestyle products have flooded our markets.
India has not only been a hot destination for foreign investment, but India itself has made highest global impact through mergers & acquisitions, in proportion to its GDP. Not only an Indian consumer but Indian businessmen too are riding the wave. Indian business today is witnessing increased professionalism in its conduct & governance. The entrepreneurial zeal of ordinary Indians is at a high with tech startups sprawling across regions and challenging industry giants. Micromax Informatics, for example, was just another mobile handset when it was launched and today it is India’s largest mobile company with valuation of over $1billion and all this in just a matter of three years !
Smart Phones or social networking sites, we are there to grab all the opportunities to get connected. Facebook and Twitter have over million users in India. Twitter is so popular with Indian celebs and their fans that we even went on to have a Twitter Minister (Mr. Shashi Tharoor :)
So, with the dawn of this new decade, we the Indians give only one message to the world….
The Worldz up for grabs by Us..!
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